Pricing

Freelance Designer Pricing Guide

Stop guessing what to charge. Learn to structure packages, set prices you can stand behind and explain them to clients with confidence.

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Overview

Pricing is the part of freelancing most designers find hardest. This guide makes it mostly arithmetic and structure: work out the lowest price that pays you properly, choose how to charge, build three clear packages, write a scope and a change policy, send a quote, get paid on time, answer price objections and raise your prices.

It includes worked examples with real arithmetic, wording you can copy, and three working files: a rate calculator, a package builder and a project quote template. Amounts are illustrations, not market rates.

What you get

What's inside

Inside the guide
  • Why Pricing Feels Hard
  • Know Your Numbers
  • Pricing Models
  • Build Packages
  • Scope, Revisions & Extras
  • Quotes & Proposals
  • Deposits & Payment Terms
  • Rush Fees, Licences & Discounts
  • Handling Price Objections
  • Raising Your Prices
  • Pricing Digital Products & Templates
  • Your Pricing Checklist

Questions

Does it tell me exactly what to charge?

No, and no honest guide can: your price depends on your costs, skills and market. It shows you how to work out your own minimum and how to build prices above it. The amounts in it are illustrations.

Is this tax or legal advice?

No. It suggests asking a local accountant about tax and a lawyer about contracts.

How do I get my files?

As soon as your payment clears you'll see a download button on the confirmation page, and we email you the same link. The emailed link works for 45 days. Any time after that, sign in to My Library with the email you paid with and download again.

How can I pay?

By card, through Paystack's secure checkout. Prices are in US dollars. We never see your card number.

What format are the files?

You download a single ZIP. Inside are PDF files you can open on any device, plus a short README.

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