PDF learning session

Brand Identity Design

Build cohesive visual brands, from strategy to professional delivery. A 30-page PDF learning session: 17 chapters and 75 practical lessons.

See sample pages first

Overview

A practical guide to building a brand identity as a coherent system, from discovery and positioning through creative direction, logo system, typography, colour, imagery, applications, brand guidelines, quality control and professional service delivery.

Read a section, then do its practical exercise. Keep your exercises together as one working project, use the checklists to review your work, and finish with the 30-day action plan.

Format: one downloadable PDF.

What you'll be able to do

What's inside

17 chapters
  • Brand Identity Fundamentals
  • Discovery, Brief & Business Understanding
  • Brand Strategy & Positioning
  • Research, Moodboards & Visual Territories
  • Logo & Mark as Part of the Identity
  • Typography System
  • Color System
  • Layout, Grid & Visual Language
  • Imagery, Illustration & Iconography
  • Brand Applications
  • Brand Guidelines & Documentation
  • Brand Identity Workflow & Project Management
  • Brand Identity Quality Control
  • Common Brand Identity Problems & How to Diagnose Them
  • Guided Brand Identity Project
  • Building Brand Identity Services
  • Brand Identity to Income: 30-Day Implementation

Look inside

Open the first pages of Brand Identity Design, taken from the actual download, before you buy.

Open the sample pages (PDF)

Also included

Questions

Is this a video course?

No. It is a self-guided, downloadable PDF learning session. There are no videos, live classes, personal reviews or certificates.

Do I get a finished brand identity for my business?

No. It is a learning resource with a guided project, not a custom branding service.

Are mockups or editable design files included?

No. You get the PDF learning session and the worksheets inside it.

How do I get my files?

As soon as your payment clears you'll see a download button on the confirmation page, and we email you the same link. The emailed link works for 45 days. Any time after that, sign in to My Library with the email you paid with and download again.

How can I pay?

By card, through Paystack's secure checkout. Prices are in US dollars. We never see your card number.

Can I share or resell the PDF?

No. The PDF is for your own learning and your own projects. Please don't share, resell or redistribute the file.

Get Brand Identity Design

Pay by card and download straight away.

Buy now — $29